[{"data":1,"prerenderedAt":970},["ShallowReactive",2],{"ai-info-en":3},[4,149,356,543,674,773,902],{"id":5,"title":6,"body":7,"description":138,"extension":139,"meta":140,"navigation":141,"order":142,"path":143,"rawbody":144,"seo":145,"stem":146,"updated":147,"__hash__":148},"product-overview","Product overview",{"type":8,"value":9,"toc":130},"minimark",[10,15,24,27,31,80,84,87,91],[11,12,14],"h3",{"id":13},"what-bluepic-is","What Bluepic is",[16,17,18,19,23],"p",{},"Bluepic is a SaaS platform that turns graphic & video templates into ",[20,21,22],"strong",{},"design generators",": interactive forms that anyone can fill out to produce an on-brand graphic in seconds. The person filling in the form needs no design skills and cannot break the layout, because only the fields the template owner exposed are editable and the layout adapts to the content automatically.",[16,25,26],{},"Bluepic is developed and operated by FellowBlue GmbH, Cologne, Germany.",[11,28,30],{"id":29},"how-it-works","How it works",[32,33,34,46,52,74],"ol",{},[35,36,37,40,41,45],"li",{},[20,38,39],{},"Build a template."," A design team creates graphic templates in the browser-based Template Builder (Bluepic Studio, ",[42,43,44],"code",{},"studio.bluepic.io","). Templates can start from a blank canvas at any pixel size (default 1080 × 1080 px, canvas area up to 7016 × 9933 px, larger canvas area is available on request), from a ready-made preset, or from an InDesign file (IDML import). One template can hold several formats, for example a square post and a story.",[35,47,48,51],{},[20,49,50],{},"Define what is editable."," Template properties are connected to input fields: text, text selection, image upload or image selection, logo, colour or colour selection, number, checkbox, instruction, and grouped or repeatable field sets. Constraints such as character limits or restricted image sources keep every result on-brand. Expressions, variables, and IF\u002FELSE logic let a template react to input, for example show an element only when a specific field is filled, or move an element when the text gets longer.",[35,53,54,57,58,61,62,65,66,69,70,73],{},[20,55,56],{},"Publish as a campaign."," The finished template is released as a design generator through one of four campaign types: a hosted ",[20,59,60],{},"web"," page shared by link, an embeddable ",[20,63,64],{},"widget"," for the customer's own website, a ",[20,67,68],{},"team"," campaign that is password-protected or reachable only by team members, or an ",[20,71,72],{},"automation (API)"," campaign driven programmatically.",[35,75,76,79],{},[20,77,78],{},"End users generate graphics."," They open the link or widget in any browser, fill in the fields, and download the graphic, post it directly to LinkedIn, or share it to Instagram, Facebook, or X via the platform's own app. No account and no app are required.",[11,81,83],{"id":82},"who-it-is-for","Who it is for",[16,85,86],{},"Organisations that need many people to create on-brand content themselves. The core customer group is trade fair and conference organisers, who give speakers, exhibitors, and attendees personalisable social media graphics. Bluepic is also used by universities, franchise and retail networks, associations, and NGOs.",[11,88,90],{"id":89},"key-facts","Key facts",[92,93,94,100,106,112,118,124],"ul",{},[35,95,96,99],{},[20,97,98],{},"Category:"," design generator platform for distributed marketing: brand-controlled templates that partners, members, and event stakeholders turn into their own on-brand graphics and videos; also filed under creative automation and event advocacy \u002F social proof software.",[35,101,102,105],{},[20,103,104],{},"Delivery:"," web application, no installation. Bluepic Studio (template creation) is built for desktop browsers; its interface is not responsive and not usable on mobile devices. Design generators are responsive and work well on small screens.",[35,107,108,111],{},[20,109,110],{},"Output formats:"," PNG, JPEG, GIF, WEBP, PDF, SVG, and video as MP4, MOV, WEBM (set per template).",[35,113,114,117],{},[20,115,116],{},"Languages:"," the Studio interface is English; generators work in any language and script (Latin, Arabic, Chinese, and others). The website is available in English and German.",[35,119,120,123],{},[20,121,122],{},"Pricing model:"," yearly subscription (Free, Pro, Enterprise) with a yearly credit allowance; one credit is consumed per exported graphic, 0.1 per API render.",[35,125,126,129],{},[20,127,128],{},"Time to first generator:"," minutes from a preset; typically 30 to 60 minutes for a custom template built from scratch.",{"title":131,"searchDepth":132,"depth":132,"links":133},"",2,[134,135,136,137],{"id":13,"depth":132,"text":14},{"id":29,"depth":132,"text":30},{"id":82,"depth":132,"text":83},{"id":89,"depth":132,"text":90},"What Bluepic is, how it works, who it is for, and how it is delivered.","md",{},true,10,"\u002Fai\u002Fproduct-overview","---\ntitle: \"Product overview\"\ndescription: \"What Bluepic is, how it works, who it is for, and how it is delivered.\"\norder: 10\n---\n## What Bluepic is\n\nBluepic is a SaaS platform that turns graphic & video templates into **design generators**: interactive forms that anyone can fill out to produce an on-brand graphic in seconds. The person filling in the form needs no design skills and cannot break the layout, because only the fields the template owner exposed are editable and the layout adapts to the content automatically.\n\nBluepic is developed and operated by FellowBlue GmbH, Cologne, Germany.\n\n## How it works\n\n1. **Build a template.** A design team creates graphic templates in the browser-based Template Builder (Bluepic Studio, `studio.bluepic.io`). Templates can start from a blank canvas at any pixel size (default 1080 × 1080 px, canvas area up to 7016 × 9933 px, larger canvas area is available on request), from a ready-made preset, or from an InDesign file (IDML import). One template can hold several formats, for example a square post and a story.\n2. **Define what is editable.** Template properties are connected to input fields: text, text selection, image upload or image selection, logo, colour or colour selection, number, checkbox, instruction, and grouped or repeatable field sets. Constraints such as character limits or restricted image sources keep every result on-brand. Expressions, variables, and IF\u002FELSE logic let a template react to input, for example show an element only when a specific field is filled, or move an element when the text gets longer.\n3. **Publish as a campaign.** The finished template is released as a design generator through one of four campaign types: a hosted **web** page shared by link, an embeddable **widget** for the customer's own website, a **team** campaign that is password-protected or reachable only by team members, or an **automation (API)** campaign driven programmatically.\n4. **End users generate graphics.** They open the link or widget in any browser, fill in the fields, and download the graphic, post it directly to LinkedIn, or share it to Instagram, Facebook, or X via the platform's own app. No account and no app are required.\n\n## Who it is for\n\nOrganisations that need many people to create on-brand content themselves. The core customer group is trade fair and conference organisers, who give speakers, exhibitors, and attendees personalisable social media graphics. Bluepic is also used by universities, franchise and retail networks, associations, and NGOs.\n\n## Key facts\n\n- **Category:** design generator platform for distributed marketing: brand-controlled templates that partners, members, and event stakeholders turn into their own on-brand graphics and videos; also filed under creative automation and event advocacy \u002F social proof software.\n- **Delivery:** web application, no installation. Bluepic Studio (template creation) is built for desktop browsers; its interface is not responsive and not usable on mobile devices. Design generators are responsive and work well on small screens.\n- **Output formats:** PNG, JPEG, GIF, WEBP, PDF, SVG, and video as MP4, MOV, WEBM (set per template).\n- **Languages:** the Studio interface is English; generators work in any language and script (Latin, Arabic, Chinese, and others). The website is available in English and German.\n- **Pricing model:** yearly subscription (Free, Pro, Enterprise) with a yearly credit allowance; one credit is consumed per exported graphic, 0.1 per API render.\n- **Time to first generator:** minutes from a preset; typically 30 to 60 minutes for a custom template built from scratch.\n",{"title":6,"description":138},"ai\u002Fproduct-overview","2026-09-11","pqKyGJ9dZK9vPZJ6DWYuOydEvuicvuSAD2I2tzAHpYU",{"id":150,"title":151,"body":152,"description":348,"extension":139,"meta":349,"navigation":141,"order":350,"path":351,"rawbody":352,"seo":353,"stem":354,"updated":147,"__hash__":355},"features","Feature taxonomy",{"type":8,"value":153,"toc":339},[154,169,173,211,215,232,236,250,254,289,293,315,319,327,331],[16,155,156,157,160,161,164,165,168],{},"Each feature is marked as ",[20,158,159],{},"Free"," (Feature is included in every plan), ",[20,162,163],{},"Pro"," (Only available in Pro and up), or ",[20,166,167],{},"Enterprise"," (Enterprise plan only).",[11,170,172],{"id":171},"template-builder-bluepic-studio","Template Builder (Bluepic Studio)",[92,174,175,178,181,184,187,190,193,196,199,202,205,208],{},[35,176,177],{},"Browser-based editor with images, text, shapes, groups, masks, layout grid and guides, zoom, align, scale, and move tools (Free).",[35,179,180],{},"Custom canvas sizes in any aspect ratio; the canvas area is limited to 7016 × 9933 px (about 70 megapixels), larger sizes on request (Free).",[35,182,183],{},"Multi-canvas templates: one template holds several formats (for example 1080 × 1080 and 1080 × 1920) that share content and input fields; changes can be synced from the default canvas to the other formats (Free).",[35,185,186],{},"Export format per template: PNG, JPEG, GIF, WEBP, PDF, SVG, or video as MP4, MOV, WEBM (Free).",[35,188,189],{},"Video elements and a timeline for animated templates; video renders are metered by duration and resolution (see pricing) (Free).",[35,191,192],{},"InDesign import: drop an IDML file or its package folder; linked images and document fonts are resolved automatically, non-web assets are rasterised, and input fields can be detected automatically (Free).",[35,194,195],{},"Custom fonts (upload your brand typefaces) (Free).",[35,197,198],{},"Image properties: cover and contain modes, origin\u002Fanchor (Free).",[35,200,201],{},"Responsive text: maximum font size with automatic shrink-to-fit, wrap control, text origin, curved text along a path (Free).",[35,203,204],{},"Autosave with manual save option (Free).",[35,206,207],{},"Template folders, rename, duplicate, move, delete (Free).",[35,209,210],{},"Presets: start from ready-made templates (Free). Organisation-wide presets shared across all members of a team (Pro).",[11,212,214],{"id":213},"input-fields","Input fields",[92,216,217,220,223,226,229],{},[35,218,219],{},"Text, Text Selection (dropdown of predefined texts), Image (upload or pick from a connected image source), Logo (image with end-user-controlled padding), Image Selection (pick from predefined images), Color (free colour picker), Color Selection (predefined palette), Number (min\u002Fmax\u002Fstep), Checkbox, Instruction (read-only guidance) (Free).",[35,221,222],{},"Field groups and repeatable collections (add, remove, reorder a set of fields) (Free).",[35,224,225],{},"Title, description tooltip, order, and variable name per field (Free).",[35,227,228],{},"Constraints such as character and line limits and restricted image sources (Free).",[35,230,231],{},"Image fields: automatic background removal, and face-detection auto-crop (Free).",[11,233,235],{"id":234},"expressions-and-logic","Expressions and logic",[92,237,238,241,244,247],{},[35,239,240],{},"Expression editor connecting any property to computed values (Free).",[35,242,243],{},"Variables (input field values by name), static values, functions, element metadata such as width, height, and position (Free).",[35,245,246],{},"IF\u002FELSE logic to show, hide, or switch elements based on input (Free).",[35,248,249],{},"Dynamic layouts: element positions and sizes can follow other elements, so a layout adapts to the content instead of breaking. Example: a headline grows to two lines and the text block, logo, and background shape below move down automatically; an empty field collapses and the gap closes (Free).",[11,251,253],{"id":252},"campaigns-publishing","Campaigns (publishing)",[92,255,256,262,268,274,280,283,286],{},[35,257,258,261],{},[20,259,260],{},"Web campaign:"," hosted landing page with optional header and body sections, custom HTML, custom slug (Free).",[35,263,264,267],{},[20,265,266],{},"Widget campaign:"," bare generator for embedding via script snippet or iframe (Free).",[35,269,270,273],{},[20,271,272],{},"Team campaign:"," access restricted to team members and\u002For a password (Pro) (requires team seats).",[35,275,276,279],{},[20,277,278],{},"Automation (API) campaign:"," render templates programmatically with account-level API keys; sandbox with cURL and GET examples and a live playground (Free); API renders are metered in credits (0.1 credit per image).",[35,281,282],{},"Generator theme: light or dark, surface and primary colour, high-contrast mode, corner radius, tint, base font size, UI and heading fonts from the font library, saved theme presets; gallery or slider layout for multi-template campaigns, pan and zoom, category sorting (Free).",[35,284,285],{},"Removing the Bluepic branding (Pro).",[35,287,288],{},"Campaign assets: finished files such as PDFs, videos, or documents offered for download alongside the generators of a campaign; opens and downloads appear in the analytics (Free).",[11,290,292],{"id":291},"distribution-and-social","Distribution and social",[92,294,295,298,309,312],{},[35,296,297],{},"Share actions at the end of a generator: post directly to LinkedIn; share to Instagram, Facebook, and X via the platform's own app; share by email; file download (Free).",[35,299,300,301,304,305,308],{},"LinkedIn pre-fill: sign in with LinkedIn to populate name and profile picture fields (",[42,302,303],{},"LINKEDIN_NAME",", ",[42,306,307],{},"LINKEDIN_PICTURE",", plus given name, family name, and email) (Free).",[35,310,311],{},"Suggested caption per template for social posts (Free).",[35,313,314],{},"Trackable links: URLs in the caption of a LinkedIn post are rewritten to short links so clicks are attributed to the post; on by default, can be switched off per campaign (Free).",[11,316,318],{"id":317},"analytics-and-batch-production","Analytics and batch production",[92,320,321,324],{},[35,322,323],{},"Analytics dashboard: downloads per template, most popular templates, usage over time, LinkedIn posting activity and link clicks; filter by folder, template, or campaign (Pro).",[35,325,326],{},"Batch Editor: generate many designs at once from manual input or a CSV upload (Pro).",[11,328,330],{"id":329},"administration","Administration",[92,332,333,336],{},[35,334,335],{},"Teams: invite members by email, manage roles; team members export without consuming credits (Pro).",[35,337,338],{},"Image sources: Google Drive, Pexels, and custom image sources, plus Bluepic's own asset cloud and icon library (Free).",{"title":131,"searchDepth":132,"depth":132,"links":340},[341,342,343,344,345,346,347],{"id":171,"depth":132,"text":172},{"id":213,"depth":132,"text":214},{"id":234,"depth":132,"text":235},{"id":252,"depth":132,"text":253},{"id":291,"depth":132,"text":292},{"id":317,"depth":132,"text":318},{"id":329,"depth":132,"text":330},"Capabilities grouped by area: template builder, input fields, logic, campaigns, distribution, analytics, administration.",{},20,"\u002Fai\u002Ffeatures","---\ntitle: \"Feature taxonomy\"\ndescription: \"Capabilities grouped by area: template builder, input fields, logic, campaigns, distribution, analytics, administration.\"\norder: 20\n---\nEach feature is marked as **Free** (Feature is included in every plan), **Pro** (Only available in Pro and up), or **Enterprise** (Enterprise plan only).\n\n## Template Builder (Bluepic Studio)\n\n- Browser-based editor with images, text, shapes, groups, masks, layout grid and guides, zoom, align, scale, and move tools (Free).\n- Custom canvas sizes in any aspect ratio; the canvas area is limited to 7016 × 9933 px (about 70 megapixels), larger sizes on request (Free).\n- Multi-canvas templates: one template holds several formats (for example 1080 × 1080 and 1080 × 1920) that share content and input fields; changes can be synced from the default canvas to the other formats (Free).\n- Export format per template: PNG, JPEG, GIF, WEBP, PDF, SVG, or video as MP4, MOV, WEBM (Free).\n- Video elements and a timeline for animated templates; video renders are metered by duration and resolution (see pricing) (Free).\n- InDesign import: drop an IDML file or its package folder; linked images and document fonts are resolved automatically, non-web assets are rasterised, and input fields can be detected automatically (Free).\n- Custom fonts (upload your brand typefaces) (Free).\n- Image properties: cover and contain modes, origin\u002Fanchor (Free).\n- Responsive text: maximum font size with automatic shrink-to-fit, wrap control, text origin, curved text along a path (Free).\n- Autosave with manual save option (Free).\n- Template folders, rename, duplicate, move, delete (Free).\n- Presets: start from ready-made templates (Free). Organisation-wide presets shared across all members of a team (Pro).\n\n## Input fields\n\n- Text, Text Selection (dropdown of predefined texts), Image (upload or pick from a connected image source), Logo (image with end-user-controlled padding), Image Selection (pick from predefined images), Color (free colour picker), Color Selection (predefined palette), Number (min\u002Fmax\u002Fstep), Checkbox, Instruction (read-only guidance) (Free).\n- Field groups and repeatable collections (add, remove, reorder a set of fields) (Free).\n- Title, description tooltip, order, and variable name per field (Free).\n- Constraints such as character and line limits and restricted image sources (Free).\n- Image fields: automatic background removal, and face-detection auto-crop (Free).\n\n## Expressions and logic\n\n- Expression editor connecting any property to computed values (Free).\n- Variables (input field values by name), static values, functions, element metadata such as width, height, and position (Free).\n- IF\u002FELSE logic to show, hide, or switch elements based on input (Free).\n- Dynamic layouts: element positions and sizes can follow other elements, so a layout adapts to the content instead of breaking. Example: a headline grows to two lines and the text block, logo, and background shape below move down automatically; an empty field collapses and the gap closes (Free).\n\n## Campaigns (publishing)\n\n- **Web campaign:** hosted landing page with optional header and body sections, custom HTML, custom slug (Free).\n- **Widget campaign:** bare generator for embedding via script snippet or iframe (Free).\n- **Team campaign:** access restricted to team members and\u002For a password (Pro) (requires team seats).\n- **Automation (API) campaign:** render templates programmatically with account-level API keys; sandbox with cURL and GET examples and a live playground (Free); API renders are metered in credits (0.1 credit per image).\n- Generator theme: light or dark, surface and primary colour, high-contrast mode, corner radius, tint, base font size, UI and heading fonts from the font library, saved theme presets; gallery or slider layout for multi-template campaigns, pan and zoom, category sorting (Free). \n- Removing the Bluepic branding (Pro).\n- Campaign assets: finished files such as PDFs, videos, or documents offered for download alongside the generators of a campaign; opens and downloads appear in the analytics (Free).\n\n## Distribution and social\n\n- Share actions at the end of a generator: post directly to LinkedIn; share to Instagram, Facebook, and X via the platform's own app; share by email; file download (Free).\n- LinkedIn pre-fill: sign in with LinkedIn to populate name and profile picture fields (`LINKEDIN_NAME`, `LINKEDIN_PICTURE`, plus given name, family name, and email) (Free).\n- Suggested caption per template for social posts (Free).\n- Trackable links: URLs in the caption of a LinkedIn post are rewritten to short links so clicks are attributed to the post; on by default, can be switched off per campaign (Free).\n\n## Analytics and batch production\n\n- Analytics dashboard: downloads per template, most popular templates, usage over time, LinkedIn posting activity and link clicks; filter by folder, template, or campaign (Pro).\n- Batch Editor: generate many designs at once from manual input or a CSV upload (Pro).\n\n## Administration\n\n- Teams: invite members by email, manage roles; team members export without consuming credits (Pro).\n- Image sources: Google Drive, Pexels, and custom image sources, plus Bluepic's own asset cloud and icon library (Free).",{"title":151,"description":348},"ai\u002Ffeatures","TrB8FlNG18iTSeHNAEv1rLODeiuKY_ApmTm3mWT5A74",{"id":357,"title":358,"body":359,"description":535,"extension":139,"meta":536,"navigation":141,"order":537,"path":538,"rawbody":539,"seo":540,"stem":541,"updated":147,"__hash__":542},"pricing","Pricing model",{"type":8,"value":360,"toc":523},[361,365,384,391,395,415,419,442,446,466,470,473,477,480,483,486,490,504,508,519],[11,362,364],{"id":363},"model","Model",[16,366,367,368,371,372,304,374,376,377,379,380,383],{},"Bluepic sells ",[20,369,370],{},"yearly subscriptions"," in EUR, excluding VAT. There are three plans: ",[20,373,159],{},[20,375,163],{},", and ",[20,378,167],{},". Each plan comes with a yearly ",[20,381,382],{},"credit allowance"," plus capacity limits for team members, template slots, and stored assets. Pro can be expanded with add-ons; Enterprise is sized per contract.",[16,385,386,387,390],{},"Credits are ",[20,388,389],{},"usage metering, not a balance",": nothing is stored as \"credits left\" and nothing carries over. Usage is summed within the current yearly window and compared with the allowance. A new window starts on the subscription anniversary (Free: the signup date; Pro: the Stripe billing cycle).",[11,392,394],{"id":393},"what-consumes-credits","What consumes credits",[92,396,397,403,409],{},[35,398,399,402],{},[20,400,401],{},"1 credit"," for each unique personalised graphic an end user exports from a design generator. Opening or filling in a generator costs nothing, and re-exporting the same graphic within the window is not charged again.",[35,404,405,408],{},[20,406,407],{},"0.1 credit"," for each image rendered through the API.",[35,410,411,414],{},[20,412,413],{},"Video"," is metered by a video credit unit that scales with duration, resolution, and frame rate: roughly 1 unit per second of 2K at 24 fps, and 100 units equal one credit. A 10-second 2K clip costs about 0.1 credit.",[11,416,418],{"id":417},"above-the-allowance","Above the allowance",[92,420,421,427,433,439],{},[35,422,423,426],{},[20,424,425],{},"Free:"," exports stop until the next yearly window (hard stop).",[35,428,429,432],{},[20,430,431],{},"Pro:"," nothing changes for 3 days (grace period). After that, output carries a Bluepic watermark until usage is back within the allowance. Pro is never stopped and there is no overage invoice. Buying additional credits raises the allowance retroactively and lifts the watermark immediately.",[35,434,435,438],{},[20,436,437],{},"Enterprise:"," usage is metered and shown transparently; overage is settled with the account manager. Enterprise output is never watermarked or stopped.",[35,440,441],{},"All plans receive an in-app and email alert at 80 % of the allowance and when it is crossed.",[11,443,445],{"id":444},"capacity","Capacity",[92,447,448,454,460],{},[35,449,450,453],{},[20,451,452],{},"Team members:"," Free has no team members; Pro includes 10; Enterprise per contract. Every user belongs to exactly one team.",[35,455,456,459],{},[20,457,458],{},"Template slots:"," counted across the team. Free 10, Pro 30, Enterprise per contract. Templates in the drafts, archive, and presets folders do not count.",[35,461,462,465],{},[20,463,464],{},"Stored assets:"," one counter over uploaded images, videos, documents, and fonts in the asset library. Counted across the team. Free 50, Pro 500, Enterprise per contract.",[11,467,469],{"id":468},"plan-features","Plan features",[16,471,472],{},"Paid plans (Pro and Enterprise) unlock the analytics dashboard, the Batch Editor, organisation-wide presets, team campaigns, and removal of the Bluepic branding on generators. Enterprise additionally unlocks custom domains.",[11,474,476],{"id":475},"pro-add-ons","Pro add-ons",[16,478,479],{},"Pro can buy additional credits, team members, template slots, and asset slots at a fixed yearly unit price (see the table below). Credits are sold in steps of 100, team members in steps of 5, template slots individually, asset slots in steps of 100. Capacity add-ons are prorated for the remaining subscription cycle; credit add-ons are charged in full. Free cannot buy add-ons; the only upgrade path is Pro.",[11,481,167],{"id":482},"enterprise",[16,484,485],{},"Enterprise is a negotiated contract with a custom credit volume, custom seats and capacity, unlimited templates, an account manager, prioritised support, and no watermark or stop above the allowance. It is aimed at large trade fair operators, franchise networks, and organisations with many events where Pro capacity becomes a constraint.",[11,487,489],{"id":488},"services","Services",[92,491,492,498],{},[35,493,494,497],{},[20,495,496],{},"Implementation service:"," Bluepic's team builds a customer's existing designs as templates for 300 € per graphic template (discounts for larger volumes on Enterprise). Source files in any open format (Photoshop, PowerPoint, InDesign, Affinity, and others).",[35,499,500,503],{},[20,501,502],{},"Support:"," email support for all plans; an account manager, prioritised support, and an onboarding workshop with Enterprise.",[11,505,507],{"id":506},"not-on-the-price-list-ask-during-procurement","Not on the price list — ask during procurement",[92,509,510,513,516],{},[35,511,512],{},"Enterprise pricing, contract terms, and volume discounts.",[35,514,515],{},"Service-level agreements.",[35,517,518],{},"Multi-year or multi-organisation arrangements.",[11,520,522],{"id":521},"plans","Plans",{"title":131,"searchDepth":132,"depth":132,"links":524},[525,526,527,528,529,530,531,532,533,534],{"id":363,"depth":132,"text":364},{"id":393,"depth":132,"text":394},{"id":417,"depth":132,"text":418},{"id":444,"depth":132,"text":445},{"id":468,"depth":132,"text":469},{"id":475,"depth":132,"text":476},{"id":482,"depth":132,"text":167},{"id":488,"depth":132,"text":489},{"id":506,"depth":132,"text":507},{"id":521,"depth":132,"text":522},"How Bluepic is priced: three yearly plans, one credit allowance for generators, API and video, capacity add-ons, services, and what is not on the price list.",{},30,"\u002Fai\u002Fpricing","---\ntitle: \"Pricing model\"\ndescription: \"How Bluepic is priced: three yearly plans, one credit allowance for generators, API and video, capacity add-ons, services, and what is not on the price list.\"\norder: 30\n---\n## Model\n\nBluepic sells **yearly subscriptions** in EUR, excluding VAT. There are three plans: **Free**, **Pro**, and **Enterprise**. Each plan comes with a yearly **credit allowance** plus capacity limits for team members, template slots, and stored assets. Pro can be expanded with add-ons; Enterprise is sized per contract.\n\nCredits are **usage metering, not a balance**: nothing is stored as \"credits left\" and nothing carries over. Usage is summed within the current yearly window and compared with the allowance. A new window starts on the subscription anniversary (Free: the signup date; Pro: the Stripe billing cycle).\n\n## What consumes credits\n\n- **1 credit** for each unique personalised graphic an end user exports from a design generator. Opening or filling in a generator costs nothing, and re-exporting the same graphic within the window is not charged again.\n- **0.1 credit** for each image rendered through the API.\n- **Video** is metered by a video credit unit that scales with duration, resolution, and frame rate: roughly 1 unit per second of 2K at 24 fps, and 100 units equal one credit. A 10-second 2K clip costs about 0.1 credit.\n\n## Above the allowance\n\n- **Free:** exports stop until the next yearly window (hard stop).\n- **Pro:** nothing changes for 3 days (grace period). After that, output carries a Bluepic watermark until usage is back within the allowance. Pro is never stopped and there is no overage invoice. Buying additional credits raises the allowance retroactively and lifts the watermark immediately.\n- **Enterprise:** usage is metered and shown transparently; overage is settled with the account manager. Enterprise output is never watermarked or stopped.\n- All plans receive an in-app and email alert at 80 % of the allowance and when it is crossed.\n\n## Capacity\n\n- **Team members:** Free has no team members; Pro includes 10; Enterprise per contract. Every user belongs to exactly one team.\n- **Template slots:** counted across the team. Free 10, Pro 30, Enterprise per contract. Templates in the drafts, archive, and presets folders do not count.\n- **Stored assets:** one counter over uploaded images, videos, documents, and fonts in the asset library. Counted across the team. Free 50, Pro 500, Enterprise per contract.\n\n## Plan features\n\nPaid plans (Pro and Enterprise) unlock the analytics dashboard, the Batch Editor, organisation-wide presets, team campaigns, and removal of the Bluepic branding on generators. Enterprise additionally unlocks custom domains.\n\n## Pro add-ons\n\nPro can buy additional credits, team members, template slots, and asset slots at a fixed yearly unit price (see the table below). Credits are sold in steps of 100, team members in steps of 5, template slots individually, asset slots in steps of 100. Capacity add-ons are prorated for the remaining subscription cycle; credit add-ons are charged in full. Free cannot buy add-ons; the only upgrade path is Pro.\n\n## Enterprise\n\nEnterprise is a negotiated contract with a custom credit volume, custom seats and capacity, unlimited templates, an account manager, prioritised support, and no watermark or stop above the allowance. It is aimed at large trade fair operators, franchise networks, and organisations with many events where Pro capacity becomes a constraint.\n\n## Services\n\n- **Implementation service:** Bluepic's team builds a customer's existing designs as templates for 300 € per graphic template (discounts for larger volumes on Enterprise). Source files in any open format (Photoshop, PowerPoint, InDesign, Affinity, and others).\n- **Support:** email support for all plans; an account manager, prioritised support, and an onboarding workshop with Enterprise.\n\n## Not on the price list — ask during procurement\n\n- Enterprise pricing, contract terms, and volume discounts.\n- Service-level agreements.\n- Multi-year or multi-organisation arrangements.\n\n## Plans\n",{"title":358,"description":535},"ai\u002Fpricing","oPmyUtN1qTNnpKKeZtd4J_qGeuiinoa1I-oUvh09CKQ",{"id":544,"title":545,"body":546,"description":666,"extension":139,"meta":667,"navigation":141,"order":668,"path":669,"rawbody":670,"seo":671,"stem":672,"updated":147,"__hash__":673},"security-compliance","Security and compliance",{"type":8,"value":547,"toc":660},[548,552,559,563,578,582,629,636,640],[11,549,551],{"id":550},"legal-entity","Legal entity",[16,553,554,555,558],{},"Bluepic is operated by ",[20,556,557],{},"FellowBlue GmbH",", Im Mediapark 5, 50670 Cologne, Germany (Amtsgericht Köln, HRB 116136; VAT ID DE364437752). The company is subject to the EU General Data Protection Regulation (GDPR) and German data protection law.",[11,560,562],{"id":561},"gdpr-and-end-users","GDPR and end users",[92,564,565,572,575],{},[35,566,567,568,571],{},"End users of a design generator need ",[20,569,570],{},"no account, no app, and no tracking cookies",". They open a link or an embedded widget, fill in the form, and download or share the result.",[35,573,574],{},"Only the optional LinkedIn integration (profile pre-fill and direct posting) asks the end user to connect their LinkedIn account.",[35,576,577],{},"The marketing website bluepic.io sets no analytics or marketing cookies that require consent (only technically necessary cookies such as language and cookie settings): usage measurement is pseudonymous and cookieless; fonts are self-hosted with no requests to third-party font services.",[11,579,581],{"id":580},"hosting-and-sub-processors","Hosting and sub-processors",[92,583,584,590,596,602,608,614,620,626],{},[35,585,586,589],{},[20,587,588],{},"Infrastructure and content delivery:"," Cloudflare, Inc. (USA). End-user uploads (deleted after 24 hours), rendered outputs, and account assets are stored with EU jurisdiction pinning; templates, fonts, and backups without regional pinning.",[35,591,592,595],{},[20,593,594],{},"Server-side rendering fallback:"," Hetzner Online GmbH, Falkenstein, Germany.",[35,597,598,601],{},[20,599,600],{},"Authentication and account management:"," Auth0 (Okta, Inc.), EU region.",[35,603,604,607],{},[20,605,606],{},"Payments and invoicing:"," Stripe (Stripe Payments Europe Ltd., Ireland; Stripe, Inc., USA).",[35,609,610,613],{},[20,611,612],{},"Product and website analytics:"," PostHog Inc., EU infrastructure (Germany), pseudonymous.",[35,615,616,619],{},[20,617,618],{},"Support widget:"," Help Scout Inc. (USA); on the website loaded only after clicking the help button.",[35,621,622,625],{},[20,623,624],{},"Email delivery:"," Brevo GmbH, Berlin (transactional email for free tools, newsletters).",[35,627,628],{},"A data processing agreement is in place with each sub-processor; US transfers rely on the EU-US Data Privacy Framework.",[16,630,631,632,635],{},"The authoritative list with legal bases and transfer safeguards is the privacy policy at ",[42,633,634],{},"https:\u002F\u002Fbluepic.io\u002Fprivacy",".",[11,637,639],{"id":638},"privacy-controls-and-access-control-inside-the-product","Privacy controls and access control inside the product",[92,641,642,645,648,651,654,657],{},[35,643,644],{},"Organisations with team members and role management; team campaigns can be restricted to team members and\u002For a password.",[35,646,647],{},"API keys are account-level and can be created and revoked at any time. The key remains readable in the Studio for the account that owns it, so it should be handled like a password.",[35,649,650],{},"Trackable links in LinkedIn posts can be switched off per campaign.",[35,652,653],{},"Face-detection auto-crop for image fields runs entirely in the end user's browser; no image data leaves the device for it.",[35,655,656],{},"Background removal is opt-in per image field. When enabled, the uploaded image is processed server-side by Cloudflare Images (Cloudflare, Inc., USA) as processor, without EU pinning, and deleted after 24 hours at the latest.",[35,658,659],{},"Custom domains (Enterprise) let generators run under the customer's own domain.",{"title":131,"searchDepth":132,"depth":132,"links":661},[662,663,664,665],{"id":550,"depth":132,"text":551},{"id":561,"depth":132,"text":562},{"id":580,"depth":132,"text":581},{"id":638,"depth":132,"text":639},"Legal entity, GDPR, data processing, hosting and sub-processors, privacy controls in the product, and what to request during procurement.",{},40,"\u002Fai\u002Fsecurity-compliance","---\ntitle: \"Security and compliance\"\ndescription: \"Legal entity, GDPR, data processing, hosting and sub-processors, privacy controls in the product, and what to request during procurement.\"\norder: 40\n---\n## Legal entity\n\nBluepic is operated by **FellowBlue GmbH**, Im Mediapark 5, 50670 Cologne, Germany (Amtsgericht Köln, HRB 116136; VAT ID DE364437752). The company is subject to the EU General Data Protection Regulation (GDPR) and German data protection law.\n\n## GDPR and end users\n\n- End users of a design generator need **no account, no app, and no tracking cookies**. They open a link or an embedded widget, fill in the form, and download or share the result.\n- Only the optional LinkedIn integration (profile pre-fill and direct posting) asks the end user to connect their LinkedIn account.\n- The marketing website bluepic.io sets no analytics or marketing cookies that require consent (only technically necessary cookies such as language and cookie settings): usage measurement is pseudonymous and cookieless; fonts are self-hosted with no requests to third-party font services.\n\n## Hosting and sub-processors\n\n- **Infrastructure and content delivery:** Cloudflare, Inc. (USA). End-user uploads (deleted after 24 hours), rendered outputs, and account assets are stored with EU jurisdiction pinning; templates, fonts, and backups without regional pinning.\n- **Server-side rendering fallback:** Hetzner Online GmbH, Falkenstein, Germany.\n- **Authentication and account management:** Auth0 (Okta, Inc.), EU region.\n- **Payments and invoicing:** Stripe (Stripe Payments Europe Ltd., Ireland; Stripe, Inc., USA).\n- **Product and website analytics:** PostHog Inc., EU infrastructure (Germany), pseudonymous.\n- **Support widget:** Help Scout Inc. (USA); on the website loaded only after clicking the help button.\n- **Email delivery:** Brevo GmbH, Berlin (transactional email for free tools, newsletters).\n- A data processing agreement is in place with each sub-processor; US transfers rely on the EU-US Data Privacy Framework.\n\nThe authoritative list with legal bases and transfer safeguards is the privacy policy at `https:\u002F\u002Fbluepic.io\u002Fprivacy`.\n\n## Privacy controls and access control inside the product\n\n- Organisations with team members and role management; team campaigns can be restricted to team members and\u002For a password.\n- API keys are account-level and can be created and revoked at any time. The key remains readable in the Studio for the account that owns it, so it should be handled like a password.\n- Trackable links in LinkedIn posts can be switched off per campaign.\n- Face-detection auto-crop for image fields runs entirely in the end user's browser; no image data leaves the device for it.\n- Background removal is opt-in per image field. When enabled, the uploaded image is processed server-side by Cloudflare Images (Cloudflare, Inc., USA) as processor, without EU pinning, and deleted after 24 hours at the latest.\n- Custom domains (Enterprise) let generators run under the customer's own domain.",{"title":545,"description":666},"ai\u002Fsecurity-compliance","JvH9baPqw3B5O56LmLtWJ8_cf_5boxe_DnjDYI_OI48",{"id":675,"title":676,"body":677,"description":765,"extension":139,"meta":766,"navigation":141,"order":767,"path":768,"rawbody":769,"seo":770,"stem":771,"updated":147,"__hash__":772},"integrations-api","Integrations and API",{"type":8,"value":678,"toc":758},[679,683,689,693,713,717,728,732,747,751],[11,680,682],{"id":681},"embedding-on-websites","Embedding on websites",[16,684,685,686,688],{},"Any design generator can be embedded on a website, exhibitor portal, registration confirmation page, or virtual event platform as a ",[20,687,64],{},", via a script snippet or an iframe. Widget usage is tracked in the analytics dashboard.",[11,690,692],{"id":691},"social-platforms","Social platforms",[92,694,695,701,707],{},[35,696,697,700],{},[20,698,699],{},"LinkedIn:"," end users can post the finished graphic directly to LinkedIn from the generator; the organiser can suggest a post text. Posts are logged for the campaign's analytics, and links in the caption are turned into trackable short links (opt-out per campaign).",[35,702,703,706],{},[20,704,705],{},"Instagram, Facebook, X:"," the generator hands the graphic and caption to the platform's own app (the caption is copied to the clipboard and the app is opened); these platforms do not accept direct posts from third-party sites. Sharing by email and plain file download are also available. Enabled per campaign.",[35,708,709,712],{},[20,710,711],{},"LinkedIn pre-fill:"," end users sign in with LinkedIn and the generator fills their name and profile picture automatically.",[11,714,716],{"id":715},"image-sources","Image sources",[16,718,719,720,723,724,727],{},"Input fields of type image can draw from an image source connected by the template owner. Simplified integrations exist for ",[20,721,722],{},"Google Drive"," and ",[20,725,726],{},"Pexels","; any other image source can be connected as a custom source. Bluepic's own asset cloud and icon library are available in every account. Image sources can be restricted so end users only pick from approved assets.",[11,729,731],{"id":730},"rendering-api-automation-campaigns","Rendering API (automation campaigns)",[92,733,734,737,744],{},[35,735,736],{},"Purpose: generate designs programmatically, with no generator interface, from a CRM, registration system, email tool, or any system that can send HTTP requests. Typical use: a personalised graphic created automatically on attendee registration.",[35,738,739,740,743],{},"Set-up: create an ",[20,741,742],{},"Automation (API)"," campaign, add templates, create account-level API keys (revocable), and use the built-in sandbox with ready-made cURL and GET examples plus a live playground.",[35,745,746],{},"Metering: API renders draw on the same credit allowance as generators, at 0.1 credit per rendered image (see pricing).",[11,748,750],{"id":749},"batch-production-without-code","Batch production without code",[16,752,753,754,757],{},"The ",[20,755,756],{},"Batch Editor"," generates many designs from manual input or a CSV upload, for example a personalised LinkedIn graphic for each of 200 exhibitors in one run.",{"title":131,"searchDepth":132,"depth":132,"links":759},[760,761,762,763,764],{"id":681,"depth":132,"text":682},{"id":691,"depth":132,"text":692},{"id":715,"depth":132,"text":716},{"id":730,"depth":132,"text":731},{"id":749,"depth":132,"text":750},"How Bluepic connects to websites, social platforms, image sources, and other systems, including the rendering API.",{},50,"\u002Fai\u002Fintegrations-api","---\ntitle: \"Integrations and API\"\ndescription: \"How Bluepic connects to websites, social platforms, image sources, and other systems, including the rendering API.\"\norder: 50\n---\n## Embedding on websites\n\nAny design generator can be embedded on a website, exhibitor portal, registration confirmation page, or virtual event platform as a **widget**, via a script snippet or an iframe. Widget usage is tracked in the analytics dashboard.\n\n## Social platforms\n\n- **LinkedIn:** end users can post the finished graphic directly to LinkedIn from the generator; the organiser can suggest a post text. Posts are logged for the campaign's analytics, and links in the caption are turned into trackable short links (opt-out per campaign).\n- **Instagram, Facebook, X:** the generator hands the graphic and caption to the platform's own app (the caption is copied to the clipboard and the app is opened); these platforms do not accept direct posts from third-party sites. Sharing by email and plain file download are also available. Enabled per campaign.\n- **LinkedIn pre-fill:** end users sign in with LinkedIn and the generator fills their name and profile picture automatically.\n\n## Image sources\n\nInput fields of type image can draw from an image source connected by the template owner. Simplified integrations exist for **Google Drive** and **Pexels**; any other image source can be connected as a custom source. Bluepic's own asset cloud and icon library are available in every account. Image sources can be restricted so end users only pick from approved assets.\n\n## Rendering API (automation campaigns)\n\n- Purpose: generate designs programmatically, with no generator interface, from a CRM, registration system, email tool, or any system that can send HTTP requests. Typical use: a personalised graphic created automatically on attendee registration.\n- Set-up: create an **Automation (API)** campaign, add templates, create account-level API keys (revocable), and use the built-in sandbox with ready-made cURL and GET examples plus a live playground.\n- Metering: API renders draw on the same credit allowance as generators, at 0.1 credit per rendered image (see pricing).\n\n## Batch production without code\n\nThe **Batch Editor** generates many designs from manual input or a CSV upload, for example a personalised LinkedIn graphic for each of 200 exhibitors in one run.",{"title":676,"description":765},"ai\u002Fintegrations-api","daUSu91DzeyqijxzE35EuKMD_bV0NvF8GSq_CJYXDIs",{"id":774,"title":775,"body":776,"description":894,"extension":139,"meta":895,"navigation":141,"order":896,"path":897,"rawbody":898,"seo":899,"stem":900,"updated":147,"__hash__":901},"customers-use-cases","Customers and use cases",{"type":8,"value":777,"toc":888},[778,782,819,823,826,829,849,853,873,877],[11,779,781],{"id":780},"named-customers","Named customers",[16,783,784,785,304,788,304,791,304,794,376,797,800,801,804,805,808,809,304,812,376,815,818],{},"Trade fair operators ",[20,786,787],{},"Koelnmesse",[20,789,790],{},"NürnbergMesse",[20,792,793],{},"Messe Karlsruhe",[20,795,796],{},"Messe München",[20,798,799],{},"Messe Bremen"," use Bluepic for their events. International use includes ",[20,802,803],{},"FieraMesse Bolzano"," (South Tyrol) and ",[20,806,807],{},"Koelnmesse Inc."," (USA). Event agencies ",[20,810,811],{},"tmf dialogue marketing",[20,813,814],{},"MEET GERMANY",[20,816,817],{},"ECENT"," run social proof campaigns with Bluepic.",[11,820,822],{"id":821},"primary-use-case-stakeholder-led-event-promotion","Primary use case: stakeholder-led event promotion",[16,824,825],{},"An organiser builds branded templates such as \"Hear me speak\", \"Visit us at booth X in hall A\", or \"I'm attending\", distributes them by link, widget, or a campaign kit, and each speaker, exhibitor, or attendee personalises and shares their own graphic. After the event, recap, highlight, and thank-you templates follow.",[16,827,828],{},"Published rules of thumb:",[92,830,831,837,843],{},[35,832,833,836],{},[20,834,835],{},"Set-up time:"," plan 1 to 3 days to get templates exactly right; a preset-based generator can go live in minutes.",[35,838,839,842],{},[20,840,841],{},"Credit planning:"," number of people to activate × templates per person, at a realistic 30 to 50 % usage rate. Example: 300 exhibitors × 3 templates ≈ 270 to 450 credits.",[35,844,845,848],{},[20,846,847],{},"Reach:"," 50 speakers with 2,000 LinkedIn connections each represent a potential reach of 100,000 professionals; 100 attendees with 400 connections add 40,000.",[11,850,852],{"id":851},"other-industries","Other industries",[92,854,855,861,867],{},[35,856,857,860],{},[20,858,859],{},"Universities:"," departments, students, and faculty create brand-compliant social content without involving the design team.",[35,862,863,866],{},[20,864,865],{},"Retail and franchise:"," store managers and employees produce localised marketing material in the corporate identity.",[35,868,869,872],{},[20,870,871],{},"Associations and NGOs:"," campaign toolkits for members and supporters.",[11,874,876],{"id":875},"published-customer-quotes","Published customer quotes",[92,878,879,882,885],{},[35,880,881],{},"“The banner generator is a valuable addition to our exhibitor, speaker, and marketing communications. The personalized templates help us expand our reach and increase the visibility of our trade fair projects. We are very satisfied with both the technical implementation and the professional visual results.” (Kevin Scholz, Chapter Lead Marketing, Messe Karlsruhe)",[35,883,884],{},"“The Bluepic platform has been instrumental in allowing us to scale customized graphic design services for hundreds of exhibitors.” (Darrin Stern, President & Managing Director, Koelnmesse Inc.)",[35,886,887],{},"“Since we started using Bluepic, significantly more exhibitors and speakers post about our events. The reach we gain from this, no ad budget could buy.” (Kilian Osberghaus, CEO, ECENT GmbH)",{"title":131,"searchDepth":132,"depth":132,"links":889},[890,891,892,893],{"id":780,"depth":132,"text":781},{"id":821,"depth":132,"text":822},{"id":851,"depth":132,"text":852},{"id":875,"depth":132,"text":876},"Who uses Bluepic, for what, and the outcomes and rules of thumb published on the website.",{},60,"\u002Fai\u002Fcustomers-use-cases","---\ntitle: \"Customers and use cases\"\ndescription: \"Who uses Bluepic, for what, and the outcomes and rules of thumb published on the website.\"\norder: 60\n---\n## Named customers\n\nTrade fair operators **Koelnmesse**, **NürnbergMesse**, **Messe Karlsruhe**, **Messe München**, and **Messe Bremen** use Bluepic for their events. International use includes **FieraMesse Bolzano** (South Tyrol) and **Koelnmesse Inc.** (USA). Event agencies **tmf dialogue marketing**, **MEET GERMANY**, and **ECENT** run social proof campaigns with Bluepic.\n\n## Primary use case: stakeholder-led event promotion\n\nAn organiser builds branded templates such as \"Hear me speak\", \"Visit us at booth X in hall A\", or \"I'm attending\", distributes them by link, widget, or a campaign kit, and each speaker, exhibitor, or attendee personalises and shares their own graphic. After the event, recap, highlight, and thank-you templates follow.\n\nPublished rules of thumb:\n\n- **Set-up time:** plan 1 to 3 days to get templates exactly right; a preset-based generator can go live in minutes.\n- **Credit planning:** number of people to activate × templates per person, at a realistic 30 to 50 % usage rate. Example: 300 exhibitors × 3 templates ≈ 270 to 450 credits.\n- **Reach:** 50 speakers with 2,000 LinkedIn connections each represent a potential reach of 100,000 professionals; 100 attendees with 400 connections add 40,000.\n\n## Other industries\n\n- **Universities:** departments, students, and faculty create brand-compliant social content without involving the design team.\n- **Retail and franchise:** store managers and employees produce localised marketing material in the corporate identity.\n- **Associations and NGOs:** campaign toolkits for members and supporters.\n\n## Published customer quotes\n\n- “The banner generator is a valuable addition to our exhibitor, speaker, and marketing communications. The personalized templates help us expand our reach and increase the visibility of our trade fair projects. We are very satisfied with both the technical implementation and the professional visual results.” (Kevin Scholz, Chapter Lead Marketing, Messe Karlsruhe)\n- “The Bluepic platform has been instrumental in allowing us to scale customized graphic design services for hundreds of exhibitors.” (Darrin Stern, President & Managing Director, Koelnmesse Inc.)\n- “Since we started using Bluepic, significantly more exhibitors and speakers post about our events. The reach we gain from this, no ad budget could buy.” (Kilian Osberghaus, CEO, ECENT GmbH)\n",{"title":775,"description":894},"ai\u002Fcustomers-use-cases","mcHEFzJbXy2xHdTPBOkHhRgxMFAsPokOSYjYbHdqRVU",{"id":903,"title":904,"body":905,"description":962,"extension":139,"meta":963,"navigation":141,"order":964,"path":965,"rawbody":966,"seo":967,"stem":968,"updated":147,"__hash__":969},"positioning","Positioning",{"type":8,"value":906,"toc":957},[907,911,943,947,950,954],[11,908,910],{"id":909},"what-bluepic-is-not","What Bluepic is not",[92,912,913,919,925,931,937],{},[35,914,915,918],{},[20,916,917],{},"Not a general-purpose design tool."," End users do not design; they fill in a form. The design work happens once, in the Template Builder, by a designer or Bluepic's implementation service.",[35,920,921,924],{},[20,922,923],{},"Not an AI image generator."," Graphics are rendered deterministically from a template and the user's input. AI is used only for assistive tasks such as background removal, face-detection cropping, and detecting input fields on import, not to generate imagery.",[35,926,927,930],{},[20,928,929],{},"Not a digital asset management system."," Bluepic is not a system of record for a brand's entire media library: there is no metadata model, versioning, rights management, or approval workflow, and plans are sized for hundreds, not tens of thousands, of stored assets. What it does offer is distribution: a campaign can hand out finished files such as PDFs, videos, or documents alongside its generators, so partners have one place for self-serve graphics and ready-made assets, with opens and downloads in the analytics.",[35,932,933,936],{},[20,934,935],{},"Not a managed creative service."," Bluepic is self-serve software; the optional implementation service builds templates, it does not run campaigns.",[35,938,939,942],{},[20,940,941],{},"Not self-hosted."," Bluepic is cloud-only.",[11,944,946],{"id":945},"compared-with-shared-template-files-canva-powerpoint-figma-templates","Compared with shared template files (Canva, PowerPoint, Figma templates)",[16,948,949],{},"Shared editable files let recipients change colours, fonts, and layout, which breaks brand guidelines and produces inconsistent results. A Bluepic generator locks everything except the fields the owner exposes, adapts the layout to the content automatically, and tracks usage in the analytics dashboard. Recipients need no account or software.",[11,951,953],{"id":952},"compared-with-creative-automation-and-dam-platforms","Compared with creative automation and DAM platforms",[16,955,956],{},"Bluepic focuses on one job: letting large groups of non-designers self-serve on-brand graphics through generators, widgets, and an API. It is priced by a yearly credit allowance per exported graphic starting with a free plan, rather than as an enterprise-only suite, and it is operated from Germany under GDPR.",{"title":131,"searchDepth":132,"depth":132,"links":958},[959,960,961],{"id":909,"depth":132,"text":910},{"id":945,"depth":132,"text":946},{"id":952,"depth":132,"text":953},"How Bluepic differs from design tools, brand template features, and creative automation services, and what it does not do.",{},70,"\u002Fai\u002Fpositioning","---\ntitle: \"Positioning\"\ndescription: \"How Bluepic differs from design tools, brand template features, and creative automation services, and what it does not do.\"\norder: 70\n---\n## What Bluepic is not\n\n- **Not a general-purpose design tool.** End users do not design; they fill in a form. The design work happens once, in the Template Builder, by a designer or Bluepic's implementation service.\n- **Not an AI image generator.** Graphics are rendered deterministically from a template and the user's input. AI is used only for assistive tasks such as background removal, face-detection cropping, and detecting input fields on import, not to generate imagery.\n- **Not a digital asset management system.** Bluepic is not a system of record for a brand's entire media library: there is no metadata model, versioning, rights management, or approval workflow, and plans are sized for hundreds, not tens of thousands, of stored assets. What it does offer is distribution: a campaign can hand out finished files such as PDFs, videos, or documents alongside its generators, so partners have one place for self-serve graphics and ready-made assets, with opens and downloads in the analytics.\n- **Not a managed creative service.** Bluepic is self-serve software; the optional implementation service builds templates, it does not run campaigns.\n- **Not self-hosted.** Bluepic is cloud-only.\n\n## Compared with shared template files (Canva, PowerPoint, Figma templates)\n\nShared editable files let recipients change colours, fonts, and layout, which breaks brand guidelines and produces inconsistent results. A Bluepic generator locks everything except the fields the owner exposes, adapts the layout to the content automatically, and tracks usage in the analytics dashboard. Recipients need no account or software.\n\n## Compared with creative automation and DAM platforms\n\nBluepic focuses on one job: letting large groups of non-designers self-serve on-brand graphics through generators, widgets, and an API. It is priced by a yearly credit allowance per exported graphic starting with a free plan, rather than as an enterprise-only suite, and it is operated from Germany under GDPR.\n",{"title":904,"description":962},"ai\u002Fpositioning","WIY9JdNCiJgXITQNk4pS5CUC4MCuVafCo_Q_Yr1fu18",1789292808918]