# Customers and use cases

> Who uses Bluepic, for what, and the outcomes and rules of thumb published on the website.

Source: https://bluepic.io/ai-info#customers-use-cases  
JSON: https://bluepic.io/ai-info/customers-use-cases.json  
Language: en  
Last updated: 2026-09-11

## Named customers

Trade fair operators **Koelnmesse**, **NürnbergMesse**, **Messe Karlsruhe**, **Messe München**, and **Messe Bremen** use Bluepic for their events. International use includes **FieraMesse Bolzano** (South Tyrol) and **Koelnmesse Inc.** (USA). Event agencies **tmf dialogue marketing**, **MEET GERMANY**, and **ECENT** run social proof campaigns with Bluepic.

## Primary use case: stakeholder-led event promotion

An organiser builds branded templates such as "Hear me speak", "Visit us at booth X in hall A", or "I'm attending", distributes them by link, widget, or a campaign kit, and each speaker, exhibitor, or attendee personalises and shares their own graphic. After the event, recap, highlight, and thank-you templates follow.

Published rules of thumb:

- **Set-up time:** plan 1 to 3 days to get templates exactly right; a preset-based generator can go live in minutes.
- **Credit planning:** number of people to activate × templates per person, at a realistic 30 to 50 % usage rate. Example: 300 exhibitors × 3 templates ≈ 270 to 450 credits.
- **Reach:** 50 speakers with 2,000 LinkedIn connections each represent a potential reach of 100,000 professionals; 100 attendees with 400 connections add 40,000.

## Other industries

- **Universities:** departments, students, and faculty create brand-compliant social content without involving the design team.
- **Retail and franchise:** store managers and employees produce localised marketing material in the corporate identity.
- **Associations and NGOs:** campaign toolkits for members and supporters.

## Published customer quotes

- “The banner generator is a valuable addition to our exhibitor, speaker, and marketing communications. The personalized templates help us expand our reach and increase the visibility of our trade fair projects. We are very satisfied with both the technical implementation and the professional visual results.” (Kevin Scholz, Chapter Lead Marketing, Messe Karlsruhe)
- “The Bluepic platform has been instrumental in allowing us to scale customized graphic design services for hundreds of exhibitors.” (Darrin Stern, President & Managing Director, Koelnmesse Inc.)
- “Since we started using Bluepic, significantly more exhibitors and speakers post about our events. The reach we gain from this, no ad budget could buy.” (Kilian Osberghaus, CEO, ECENT GmbH)