# Pricing model

> How Bluepic is priced: three yearly plans, one credit allowance for generators, API and video, capacity add-ons, services, and what is not on the price list.

Source: https://bluepic.io/ai-info#pricing  
JSON: https://bluepic.io/ai-info/pricing.json  
Language: en  
Last updated: 2026-09-11

## Model

Bluepic sells **yearly subscriptions** in EUR, excluding VAT. There are three plans: **Free**, **Pro**, and **Enterprise**. Each plan comes with a yearly **credit allowance** plus capacity limits for team members, template slots, and stored assets. Pro can be expanded with add-ons; Enterprise is sized per contract.

Credits are **usage metering, not a balance**: nothing is stored as "credits left" and nothing carries over. Usage is summed within the current yearly window and compared with the allowance. A new window starts on the subscription anniversary (Free: the signup date; Pro: the Stripe billing cycle).

## What consumes credits

- **1 credit** for each unique personalised graphic an end user exports from a design generator. Opening or filling in a generator costs nothing, and re-exporting the same graphic within the window is not charged again.
- **0.1 credit** for each image rendered through the API.
- **Video** is metered by a video credit unit that scales with duration, resolution, and frame rate: roughly 1 unit per second of 2K at 24 fps, and 100 units equal one credit. A 10-second 2K clip costs about 0.1 credit.

## Above the allowance

- **Free:** exports stop until the next yearly window (hard stop).
- **Pro:** nothing changes for 3 days (grace period). After that, output carries a Bluepic watermark until usage is back within the allowance. Pro is never stopped and there is no overage invoice. Buying additional credits raises the allowance retroactively and lifts the watermark immediately.
- **Enterprise:** usage is metered and shown transparently; overage is settled with the account manager. Enterprise output is never watermarked or stopped.
- All plans receive an in-app and email alert at 80 % of the allowance and when it is crossed.

## Capacity

- **Team members:** Free has no team members; Pro includes 10; Enterprise per contract. Every user belongs to exactly one team.
- **Template slots:** counted across the team. Free 10, Pro 30, Enterprise per contract. Templates in the drafts, archive, and presets folders do not count.
- **Stored assets:** one counter over uploaded images, videos, documents, and fonts in the asset library. Counted across the team. Free 50, Pro 500, Enterprise per contract.

## Plan features

Paid plans (Pro and Enterprise) unlock the analytics dashboard, the Batch Editor, organisation-wide presets, team campaigns, and removal of the Bluepic branding on generators. Enterprise additionally unlocks custom domains.

## Pro add-ons

Pro can buy additional credits, team members, template slots, and asset slots at a fixed yearly unit price (see the table below). Credits are sold in steps of 100, team members in steps of 5, template slots individually, asset slots in steps of 100. Capacity add-ons are prorated for the remaining subscription cycle; credit add-ons are charged in full. Free cannot buy add-ons; the only upgrade path is Pro.

## Enterprise

Enterprise is a negotiated contract with a custom credit volume, custom seats and capacity, unlimited templates, an account manager, prioritised support, and no watermark or stop above the allowance. It is aimed at large trade fair operators, franchise networks, and organisations with many events where Pro capacity becomes a constraint.

## Services

- **Implementation service:** Bluepic's team builds a customer's existing designs as templates for 300 € per graphic template (discounts for larger volumes on Enterprise). Source files in any open format (Photoshop, PowerPoint, InDesign, Affinity, and others).
- **Support:** email support for all plans; an account manager, prioritised support, and an onboarding workshop with Enterprise.

## Not on the price list — ask during procurement

- Enterprise pricing, contract terms, and volume discounts.
- Service-level agreements.
- Multi-year or multi-organisation arrangements.

## Plans

| Plan | Free | Pro | Enterprise |
|---|---|---|---|
| Price per year (EUR, excl. VAT) | 0€ | 1.000€ | Custom quote |
| Credits per year | 200 | 1.000 | Per contract |
| Team members | 0 | 10 | Per contract |
| Template slots | 10 | 30 | Per contract |
| Stored assets | 50 | 500 | Per contract |
| Add-ons available | No | Yes | No |
| Remove Bluepic branding | No | Yes | Yes |
| Above the credit allowance | Exports stop until the next yearly window | 3-day grace period, then watermarked output; never stopped, no overage invoice | Metered only, settled with the account manager |

### Pro add-ons

| Pro add-on | Price | Sold | Proration |
|---|---|---|---|
| Additional credits | 100€ per year | per 100 Credits | never prorated |
| Additional team members | 100€ per year | per 5 Team Members | prorated for the remaining cycle |
| Additional templates | 100€ per year | per Template | prorated for the remaining cycle |
| Additional assets | 100€ per year | per 100 Assets | prorated for the remaining cycle |