[{"data":1,"prerenderedAt":390},["ShallowReactive",2],{"help-article-\u002Fhelp\u002Fcampaigns\u002Fanalytics":3},{"id":4,"title":5,"body":6,"category":371,"description":372,"extension":373,"keywords":374,"meta":380,"navigation":381,"order":382,"path":383,"published":384,"rawbody":385,"seo":386,"stem":387,"updated":388,"__hash__":389},"help\u002Fhelp\u002Fcampaigns\u002Fanalytics.md","Campaign and template analytics",{"type":7,"value":8,"toc":360},"minimark",[9,23,26,34,39,68,72,81,114,121,125,128,176,179,183,186,234,238,241,261,265,268,314,318,330],[10,11,12,13,17,18,22],"p",{},"Under ",[14,15,16],"strong",{},"Analytics"," in the Studio navigation, you see how users use your templates and campaigns: how many designs they created, downloaded and shared in the ",[19,20,21],"place",{},"design generator",". Analytics is part of the paid plans. On the Free plan, the menu item is greyed out.",[10,24,25],{},"You set the date range and filters at the top right. All cards below then show only that part.",[10,27,28],{},[29,30],"img",{"alt":31,"src":32,"width":33},"Analytics overview with the date range and the filter at the top right, below them Generated designs, Downloads and Link clicks and the chart of generated designs per day (example data).","https:\u002F\u002Fimagedelivery.net\u002FmudX-CmAqIANL8bxoNCToA\u002Fhelp\u002FKB-analytics-01\u002Fpublic?v=c30f91e1",1672,[35,36,38],"h2",{"id":37},"date-range","Date range",[40,41,42,62],"ul",{},[43,44,45,48,49,48,52,48,55,58,59,61],"li",{},[14,46,47],{},"Last 7 days",", ",[14,50,51],{},"Last 30 days",[14,53,54],{},"Last 180 days",[14,56,57],{},"Last 365 days",": the last days up to today. The default is ",[14,60,51],{},".",[43,63,64,67],{},[14,65,66],{},"Custom range",": a calendar appears next to it, where you pick the start and end.",[35,69,71],{"id":70},"filter","Filter",[10,73,74,75,77,78,61],{},"The ",[14,76,71],{}," button opens a menu with two tabs. You filter either by templates or by one campaign, not by both at once. When a filter is active, the button shows it, for example ",[14,79,80],{},"My templates",[40,82,83,89,98,108],{},[43,84,85,88],{},[14,86,87],{},"By template",": shows only the templates you tick. If you tick a folder, all templates in it count.",[43,90,91,94,95,97],{},[14,92,93],{},"Only my templates",": only in a team, under ",[14,96,87],{},". Shows only templates you created yourself. In a team, it is ticked by default. Untick it to see the whole team.",[43,99,100,103,104,107],{},[14,101,102],{},"By campaign",": shows one campaign or ",[14,105,106],{},"All campaigns",". The list only has campaigns with activity.",[43,109,110,113],{},[14,111,112],{},"Clear filter",": resets all filters. You then see the whole team.",[10,115,116],{},[29,117],{"alt":118,"src":119,"width":120},"Filter menu with the By template and By campaign tabs, Only my templates and the folders.","https:\u002F\u002Fimagedelivery.net\u002FmudX-CmAqIANL8bxoNCToA\u002Fhelp\u002FKB-analytics-03\u002Fpublic?v=e2f3efd3",938,[35,122,124],{"id":123},"totals","Totals",[10,126,127],{},"The top card shows the totals for the date range. A diagram below shows how the generated designs split into downloads and platforms and how many link clicks came from them.",[40,129,130,136,142,151,160,166],{},[43,131,132,135],{},[14,133,134],{},"Generated designs",": how many designs users created.",[43,137,138,141],{},[14,139,140],{},"Downloads",": how often users downloaded a design.",[43,143,144,147,148,150],{},[14,145,146],{},"LinkedIn posts",": posts that users published on LinkedIn straight from the ",[19,149,21],{},". Only for LinkedIn does Bluepic confirm that the post went live.",[43,152,153,48,156,159],{},[14,154,155],{},"Download (Instagram)",[14,157,158],{},"Download (Facebook)"," and so on: on all other platforms, users download the design and post it themselves. So Bluepic counts the download, not the post.",[43,161,162,165],{},[14,163,164],{},"Link clicks",": clicks on links in the posts. Only available for LinkedIn.",[43,167,168,171,172,175],{},[14,169,170],{},"Asset views"," and ",[14,173,174],{},"Asset downloads",": how often files in a campaign's brand portal were viewed and downloaded. Only shown when there was activity there.",[10,177,178],{},"The numbers count events, not people and not credits.",[35,180,182],{"id":181},"trend","Trend",[10,184,185],{},"The second card shows the numbers over time.",[40,187,188,193,199,205,222,228],{},[43,189,190,192],{},[14,191,134],{},": designs created.",[43,194,195,198],{},[14,196,197],{},"Breakdown by target",": downloads and posts, split by platform.",[43,200,201,204],{},[14,202,203],{},"Portal assets",": views and downloads in the brand portal. Only shown when there was activity there.",[43,206,207,48,210,48,213,48,216,219,220,61],{},[14,208,209],{},"Daily",[14,211,212],{},"Weekly",[14,214,215],{},"Monthly",[14,217,218],{},"Yearly",": how values are grouped. The default is ",[14,221,209],{},[43,223,224,227],{},[14,225,226],{},"Non-cumulative",": one bar per day, week, month or year. This is the default.",[43,229,230,233],{},[14,231,232],{},"Cumulative",": a line that adds the values up.",[35,235,237],{"id":236},"top-templates-top-campaigns-top-assets","Top templates, Top campaigns, Top assets",[10,239,240],{},"The next card compares your content, with one row per template, campaign or file.",[40,242,243,249,255],{},[43,244,245,248],{},[14,246,247],{},"Top templates",": generated designs per template, plus downloads and posts per platform.",[43,250,251,254],{},[14,252,253],{},"Top campaigns",": the same per campaign. Only shown while you see all campaigns. Clicking a campaign filters the page to it.",[43,256,257,260],{},[14,258,259],{},"Top assets",": views and downloads per file in the brand portal. Only shown when there was activity there.",[35,262,264],{"id":263},"posts-and-accounts","Posts and Accounts",[10,266,267],{},"The last card lists the LinkedIn posts that went out through your campaigns. The search field on the right filters the list.",[40,269,270,290,299],{},[43,271,272,275,276,48,279,48,282,48,285,171,287,61],{},[14,273,274],{},"Posts",": each post with ",[14,277,278],{},"Post",[14,280,281],{},"Author",[14,283,284],{},"Caption",[14,286,164],{},[14,288,289],{},"Date",[43,291,292,295,296,61],{},[14,293,294],{},"Accounts",": each LinkedIn account with its posts and ",[14,297,298],{},"Total link clicks",[43,300,301,304,305,171,307,309,310,313],{},[14,302,303],{},"Redacted",": shown instead of ",[14,306,281],{},[14,308,284],{}," when ",[14,311,312],{},"Redact post logging"," is turned on for the campaign. Bluepic then doesn't store the name and the text.",[35,315,317],{"id":316},"analytics-of-a-single-campaign","Analytics of a single campaign",[10,319,320,321,323,324,326,327,329],{},"Web and widget campaigns have their own ",[14,322,16],{}," step. It shows the same cards for that campaign only, with the heading ",[14,325,16],{}," and the note \"Render activity, exports, social-share and brand-portal engagement for this campaign.\" You choose the date range at the top right there. There is no filter. Team campaigns have no ",[14,328,16],{}," step.",[331,332,333],"related",{},[40,334,335,342,348,354],{},[43,336,337],{},[338,339,341],"a",{"href":340},"\u002Fhelp\u002Fcampaigns\u002Fpost-logging","Redact post logging: store less data about LinkedIn posts",[43,343,344],{},[338,345,347],{"href":346},"\u002Fhelp\u002Fcampaigns\u002Fplatform-integrations","Social Connections: export targets of a campaign",[43,349,350],{},[338,351,353],{"href":352},"\u002Fhelp\u002Fcampaigns\u002Fbrand-portal-assets","Set up a brand portal: offer files for download in a campaign",[43,355,356],{},[338,357,359],{"href":358},"\u002Fhelp\u002Fcampaigns\u002Fcreate-campaign","Create a campaign: share several templates in one design generator",{"title":361,"searchDepth":362,"depth":362,"links":363},"",2,[364,365,366,367,368,369,370],{"id":37,"depth":362,"text":38},{"id":70,"depth":362,"text":71},{"id":123,"depth":362,"text":124},{"id":181,"depth":362,"text":182},{"id":236,"depth":362,"text":237},{"id":263,"depth":362,"text":264},{"id":316,"depth":362,"text":317},"campaigns","What the Analytics page shows: date range, filters by template or campaign, generated designs, downloads, LinkedIn posts, link clicks and the brand portal.","md",[375,16,376,134,164,93,87,102,247,253,259,170,174,303,377,378,379],"analytics","funnel","statistics","Statistik","reports",{},true,90,"\u002Fhelp\u002Fcampaigns\u002Fanalytics","2026-09-17","---\ntitle: \"Campaign and template analytics\"\ndescription: \"What the Analytics page shows: date range, filters by template or campaign, generated designs, downloads, LinkedIn posts, link clicks and the brand portal.\"\ncategory: campaigns\norder: 90\nkeywords: [\"analytics\", \"Analytics\", \"funnel\", \"Generated designs\", \"Link clicks\", \"Only my templates\", \"By template\", \"By campaign\", \"Top templates\", \"Top campaigns\", \"Top assets\", \"Asset views\", \"Asset downloads\", \"Redacted\", \"statistics\", \"Statistik\", \"reports\"]\n---\n\nUnder **Analytics** in the Studio navigation, you see how users use your templates and campaigns: how many designs they created, downloaded and shared in the :place[design generator]. Analytics is part of the paid plans. On the Free plan, the menu item is greyed out.\n\nYou set the date range and filters at the top right. All cards below then show only that part.\n\n![Analytics overview with the date range and the filter at the top right, below them Generated designs, Downloads and Link clicks and the chart of generated designs per day (example data).](https:\u002F\u002Fimagedelivery.net\u002FmudX-CmAqIANL8bxoNCToA\u002Fhelp\u002FKB-analytics-01\u002Fpublic?v=c30f91e1){width=\"1672\"}\n\n## Date range\n\n- **Last 7 days**, **Last 30 days**, **Last 180 days**, **Last 365 days**: the last days up to today. The default is **Last 30 days**.\n- **Custom range**: a calendar appears next to it, where you pick the start and end.\n\n## Filter\n\nThe **Filter** button opens a menu with two tabs. You filter either by templates or by one campaign, not by both at once. When a filter is active, the button shows it, for example **My templates**.\n\n- **By template**: shows only the templates you tick. If you tick a folder, all templates in it count.\n- **Only my templates**: only in a team, under **By template**. Shows only templates you created yourself. In a team, it is ticked by default. Untick it to see the whole team.\n- **By campaign**: shows one campaign or **All campaigns**. The list only has campaigns with activity.\n- **Clear filter**: resets all filters. You then see the whole team.\n\n![Filter menu with the By template and By campaign tabs, Only my templates and the folders.](https:\u002F\u002Fimagedelivery.net\u002FmudX-CmAqIANL8bxoNCToA\u002Fhelp\u002FKB-analytics-03\u002Fpublic?v=e2f3efd3){width=\"938\"}\n\n## Totals\n\nThe top card shows the totals for the date range. A diagram below shows how the generated designs split into downloads and platforms and how many link clicks came from them.\n\n- **Generated designs**: how many designs users created.\n- **Downloads**: how often users downloaded a design.\n- **LinkedIn posts**: posts that users published on LinkedIn straight from the :place[design generator]. Only for LinkedIn does Bluepic confirm that the post went live.\n- **Download (Instagram)**, **Download (Facebook)** and so on: on all other platforms, users download the design and post it themselves. So Bluepic counts the download, not the post.\n- **Link clicks**: clicks on links in the posts. Only available for LinkedIn.\n- **Asset views** and **Asset downloads**: how often files in a campaign's brand portal were viewed and downloaded. Only shown when there was activity there.\n\nThe numbers count events, not people and not credits.\n\n## Trend\n\nThe second card shows the numbers over time.\n\n- **Generated designs**: designs created.\n- **Breakdown by target**: downloads and posts, split by platform.\n- **Portal assets**: views and downloads in the brand portal. Only shown when there was activity there.\n- **Daily**, **Weekly**, **Monthly**, **Yearly**: how values are grouped. The default is **Daily**.\n- **Non-cumulative**: one bar per day, week, month or year. This is the default.\n- **Cumulative**: a line that adds the values up.\n\n## Top templates, Top campaigns, Top assets\n\nThe next card compares your content, with one row per template, campaign or file.\n\n- **Top templates**: generated designs per template, plus downloads and posts per platform.\n- **Top campaigns**: the same per campaign. Only shown while you see all campaigns. Clicking a campaign filters the page to it.\n- **Top assets**: views and downloads per file in the brand portal. Only shown when there was activity there.\n\n## Posts and Accounts\n\nThe last card lists the LinkedIn posts that went out through your campaigns. The search field on the right filters the list.\n\n- **Posts**: each post with **Post**, **Author**, **Caption**, **Link clicks** and **Date**.\n- **Accounts**: each LinkedIn account with its posts and **Total link clicks**.\n- **Redacted**: shown instead of **Author** and **Caption** when **Redact post logging** is turned on for the campaign. Bluepic then doesn't store the name and the text.\n\n## Analytics of a single campaign\n\nWeb and widget campaigns have their own **Analytics** step. It shows the same cards for that campaign only, with the heading **Analytics** and the note \"Render activity, exports, social-share and brand-portal engagement for this campaign.\" You choose the date range at the top right there. There is no filter. Team campaigns have no **Analytics** step.\n\n::related\n- [Redact post logging: store less data about LinkedIn posts](\u002Fhelp\u002Fcampaigns\u002Fpost-logging)\n- [Social Connections: export targets of a campaign](\u002Fhelp\u002Fcampaigns\u002Fplatform-integrations)\n- [Set up a brand portal: offer files for download in a campaign](\u002Fhelp\u002Fcampaigns\u002Fbrand-portal-assets)\n- [Create a campaign: share several templates in one design generator](\u002Fhelp\u002Fcampaigns\u002Fcreate-campaign)\n::\n",{"title":5,"description":372},"help\u002Fcampaigns\u002Fanalytics","2026-10-22","RHOxrNfxQuIaWTGqaxNErR2tR5tDhkR3x-jstQlYEtY",1792680561881]