# Bluepic > Bluepic is a SaaS platform that turns graphic and video templates into design generators: interactive forms anyone can fill out to create on-brand graphics and videos in seconds, without design skills and without being able to break the layout. Category: design generator platform for distributed marketing (creative automation, event advocacy / social proof). Made by FellowBlue GmbH, Cologne, Germany. GDPR compliant. How it works: a design team builds templates in the browser-based Template Builder (Bluepic Studio), defines which elements are editable by connecting input fields (text, text selection, image, logo, image selection, color, color selection, number, checkbox, instruction, groups and repeatable collections) with optional constraints, and publishes the result as a design generator. Generators are shared as a hosted web page, embedded as a website widget, restricted to a team by password or membership, or driven programmatically through the API (automation campaign). End users fill in the fields and download the finished graphic, post it directly to LinkedIn, or share it to Instagram, Facebook, or X via the platform's own app; the layout adapts automatically and brand guidelines are enforced by design. Who it is for: organizations that need many people to create on-brand content themselves. Core customers are trade fair and conference organizers (e.g. Koelnmesse, NürnbergMesse, Messe Karlsruhe, Messe München) who give speakers, exhibitors, and attendees personalizable social media graphics; also universities, franchise networks, associations, NGOs, and retail brands. Pricing (yearly, EUR, excl. VAT): Free: 0 EUR per year, Pro: 1000 EUR per year, Enterprise: custom quote. Each plan has a yearly credit allowance (Free 200, Pro 1000, Enterprise per contract); one credit per exported graphic, 0.1 per API render. Pro can add credits, team members, template slots, and asset slots. Details on the pricing page and in the AI evaluation kit below. Machine-readable content: every help article and blog post is also available as Markdown by appending ".md" to its URL (e.g. https://bluepic.io/help/account-management/credits.md), and all of them concatenated at https://bluepic.io/llms-full.txt. Languages: every page exists in English and German. German versions live under the /de/ prefix (e.g. https://bluepic.io/de/pricing). Help articles with a German translation are served at /de/help/...; untranslated ones fall back to English. ## Product - [Home](https://bluepic.io): What Bluepic is: turn brand templates into foolproof design generators so anyone can create personalized on-brand visuals in seconds. - [Bluepic Studio (Template Builder)](https://bluepic.io/studio): The browser-based editor where design teams build templates, connect input fields, and publish design generators. - [Campaign Kits](https://bluepic.io/campaigns): Bundle several design generators into one toolkit for partners, members, and supporters. - [Website Widgets](https://bluepic.io/website-widget): Embed a design generator on any website via code snippet or iframe. - [Sharepic Generator](https://bluepic.io/sharepic-generator): Custom sharepic generators so a community can produce professional, on-brand social media graphics. - [Pricing](https://bluepic.io/pricing): Plans and prices (yearly, EUR, excl. VAT), credits, template limits, and the feature comparison table. ## Industries - [Trade Fairs & Events](https://bluepic.io/trade-fairs-and-events): Design generators for speakers, exhibitors, and visitors: stakeholder-led social media promotion for events. - [Universities](https://bluepic.io/universities): A unified design toolkit for departments and teams at educational institutions. - [Retail](https://bluepic.io/retail): Let every employee design in the corporate identity, with an on-brand guarantee. ## Free tools - [Free Design Generator](https://bluepic.io/free-design-generator): Build your own design generator in two clicks, no subscription or sign-up. - [Free Event Social Media Graphic Generator](https://bluepic.io/free-event-social-media-graphic-generator): Personalized event graphics for LinkedIn, Instagram, and X in seconds, free and without sign-up. - [Free Profile Picture Generator](https://bluepic.io/free-profile-picture-generator): Profile pictures with an event claim, downloadable as PNG, no sign-up. ## For AI agents and buyer tools - [Bluepic for AI agents](https://bluepic.io/ai-info): Evaluation kit: structured facts on product, features, pricing, security, integrations, customers and positioning. - [index.json](https://bluepic.io/ai-info/index.json): Machine entry point listing every kit resource with Markdown and JSON URLs (English and German). - [ai-info.md](https://bluepic.io/ai-info.md): All kit topics as one Markdown document. - [Product overview](https://bluepic.io/ai-info/product-overview.md): What Bluepic is, how it works, who it is for, and how it is delivered. JSON: https://bluepic.io/ai-info/product-overview.json - [Feature taxonomy](https://bluepic.io/ai-info/features.md): Capabilities grouped by area: template builder, input fields, logic, campaigns, distribution, analytics, administration. JSON: https://bluepic.io/ai-info/features.json - [Pricing model](https://bluepic.io/ai-info/pricing.md): How Bluepic is priced: three yearly plans, one credit allowance for generators, API and video, capacity add-ons, services, and what is not on the price list. JSON: https://bluepic.io/ai-info/pricing.json - [Security and compliance](https://bluepic.io/ai-info/security-compliance.md): Legal entity, GDPR, data processing, hosting and sub-processors, privacy controls in the product, and what to request during procurement. JSON: https://bluepic.io/ai-info/security-compliance.json - [Integrations and API](https://bluepic.io/ai-info/integrations-api.md): How Bluepic connects to websites, social platforms, image sources, and other systems, including the rendering API. JSON: https://bluepic.io/ai-info/integrations-api.json - [Customers and use cases](https://bluepic.io/ai-info/customers-use-cases.md): Who uses Bluepic, for what, and the outcomes and rules of thumb published on the website. JSON: https://bluepic.io/ai-info/customers-use-cases.json - [Positioning](https://bluepic.io/ai-info/positioning.md): How Bluepic differs from design tools, brand template features, and creative automation services, and what it does not do. JSON: https://bluepic.io/ai-info/positioning.json ## Help center - [Help center](https://bluepic.io/help): Guides and answers for using Bluepic Studio, organised by category. ### Template management - [Template management](https://bluepic.io/help/template-management): Set up templates, organise them in folders, and publish them to your channels. - [Template setup & settings](https://bluepic.io/help/template-management/template-setup-and-settings): Create a template from a blank canvas or a ready-made preset, then set its size, export format, and the options that apply to every design it produces. - [Template folders](https://bluepic.io/help/template-management/template-folders): Group templates into folders to keep your library organised and to filter the Analytics dashboard by a whole folder at once. - [Rename, duplicate, move or delete templates](https://bluepic.io/help/template-management/rename-duplicate-move-delete-templates): Manage your template library: rename, duplicate, move between folders, and delete templates you no longer need. - [Publishing templates](https://bluepic.io/help/template-management/publishing-templates): Publish a template to make it available to end-users as a ready-to-use design generator. - [Embedding templates](https://bluepic.io/help/template-management/embedding-templates): Embed a design generator directly into your own website using a Widget campaign. ### Design elements & tools - [Design elements & tools](https://bluepic.io/help/design-elements-and-tools): Build your designs in the editor: images, text, shapes, and the tools that position and style them. - [Template editor (basics)](https://bluepic.io/help/design-elements-and-tools/template-editor-basics): Get oriented in the template editor and learn the basics: the four regions, creating design elements, and adding input fields. - [Design elements (images, text, shapes)](https://bluepic.io/help/design-elements-and-tools/design-elements): Place and style the building blocks of every design: images, text, and shapes. - [Design tools (zoom, align, scale, move)](https://bluepic.io/help/design-elements-and-tools/design-tools): Navigate your design and size elements precisely with the zoom, canvas drag, scale, and align tools. - [Layout grid](https://bluepic.io/help/design-elements-and-tools/layout-grid): Set up snap-to grids and guides so elements line up consistently across every variation users produce. - [Mask elements](https://bluepic.io/help/design-elements-and-tools/mask-elements): Use one element to clip another so images and shapes show only where you want them. - [Group elements](https://bluepic.io/help/design-elements-and-tools/group-elements): Combine several elements into a group so they move, scale, and stay arranged together. - [Save / Autosave](https://bluepic.io/help/design-elements-and-tools/save-and-autosave): Autosave keeps your work saved as you go; turn it off to save manually instead. - [Images: Cover mode (property)](https://bluepic.io/help/design-elements-and-tools/image-cover-mode): Control how an image fills its box so uploads of any size always sit right. - [Images: Origin (property)](https://bluepic.io/help/design-elements-and-tools/image-origin): Align an image inside its box so logos of any size sit consistently. Only relevant in Contain mode. - [Text: Origin (property)](https://bluepic.io/help/design-elements-and-tools/text-origin): Set the anchor point a text element stays fixed to as its content changes length. - [Text: Wrap (property)](https://bluepic.io/help/design-elements-and-tools/text-wrap): Control how text breaks across lines and stays within its box. - [Text: Max font size (property)](https://bluepic.io/help/design-elements-and-tools/text-font-size): Set the largest size a text element will use; it shrinks from there to fit its box. - [Text: Curved text](https://bluepic.io/help/design-elements-and-tools/curved-text): Bend a line of text along a Path element, like an arc or a circle. - [Importing fonts](https://bluepic.io/help/design-elements-and-tools/importing-fonts): Upload your brand fonts so every template renders in the right typeface. ### Input fields - [Input fields](https://bluepic.io/help/input-fields): Expose template properties as user-editable controls, then pick the right type for each value. - [Adding input fields](https://bluepic.io/help/input-fields/adding-input-fields): Expose a template property as a control your audience can edit. - [Text input fields](https://bluepic.io/help/input-fields/text-input-fields): Let users type a text value that flows into a text element on the canvas. - [Image input fields](https://bluepic.io/help/input-fields/image-input-fields): Let users upload or pick an image that drops into the design. - [Color input fields](https://bluepic.io/help/input-fields/color-input-fields): Let users choose a colour, on its own or from a preset palette. - [Number input fields](https://bluepic.io/help/input-fields/number-input-fields): Let users set a numeric value, with optional minimum, maximum, and step. - [Checkbox input fields (true/false)](https://bluepic.io/help/input-fields/checkbox-input-fields): Let users toggle an option on or off to drive show/hide and either/or logic. - [Input field: Title](https://bluepic.io/help/input-fields/input-field-title): Give an input field a clear label so users know what it controls. - [Input field: Description (tooltip)](https://bluepic.io/help/input-fields/input-field-description): Add a help tooltip that explains an input field to the people filling it in. - [Input field: Variable name](https://bluepic.io/help/input-fields/input-field-variable-name): Name the variable an input field writes to so you can reference it in expressions. - [Input fields collection](https://bluepic.io/help/input-fields/input-fields-collection): Bundle a repeating set of fields users can add, remove, and reorder. - [Input fields group](https://bluepic.io/help/input-fields/input-fields-group): Group related input fields together to keep long forms organised. - [Instruction input field](https://bluepic.io/help/input-fields/instruction-input-field): Add read-only guidance between fields to walk users through a form. - [Input field order](https://bluepic.io/help/input-fields/input-field-order): Arrange input fields so users fill them in the sequence that makes sense. - [Deleting input fields](https://bluepic.io/help/input-fields/deleting-input-fields): Remove an input field and understand what happens to the property it controlled. ### Expressions & logic - [Expressions & logic](https://bluepic.io/help/expressions-and-logic): Make your template react to user input with expressions, variables, and IF/ELSE logic. - [Expression tool](https://bluepic.io/help/expressions-and-logic/expression-tool): Open the expression editor and connect a property to dynamic, computed values. - [Expression syntax (simple)](https://bluepic.io/help/expressions-and-logic/expression-syntax): Learn the basic building blocks of an expression: values, references, and operators. - [Element metadata (sub-properties)](https://bluepic.io/help/expressions-and-logic/element-metadata-subproperties): Read an element's live measurements, like width, height, and position, to drive other elements. - [Functions](https://bluepic.io/help/expressions-and-logic/functions): Transform and combine values with built-in functions inside expressions. - [Variables](https://bluepic.io/help/expressions-and-logic/variables): Reference the values from your input fields by name, anywhere in your expressions. - [Static values](https://bluepic.io/help/expressions-and-logic/static-values): Use fixed numbers, text, and colours as inputs in your expressions. - [Guide: Dynamic text layouts](https://bluepic.io/help/expressions-and-logic/guide-dynamic-text-layouts): Build layouts that reflow automatically as text gets longer or shorter. - [Guide: IF / ELSE logic](https://bluepic.io/help/expressions-and-logic/guide-if-else-logic): Show, hide, and switch elements based on what users enter. ### Campaigns - [Campaigns](https://bluepic.io/help/campaigns): Deliver your templates to end users through web pages, embeddable widgets, team access, or the API. - [Web campaigns](https://bluepic.io/help/campaigns/web-campaigns): Deliver a template on a hosted landing page with your own header and titles, ready to share with a link. - [Widget campaigns](https://bluepic.io/help/campaigns/widget-campaigns): Wrap a template in a standalone design generator with no surrounding page, built to embed on your own site. - [Team campaigns](https://bluepic.io/help/campaigns/team-campaigns): Give your team access to a template behind password protection or a login restriction, without public theming. - [Automation campaigns (API)](https://bluepic.io/help/campaigns/automation-campaigns): Use a template through the Bluepic API for automated, programmatic design generation. - [Pre-populate data from LinkedIn](https://bluepic.io/help/campaigns/pre-populate-data-from-linkedin): Fill a design automatically with data pulled from a user's LinkedIn profile. - [Platform integration (LinkedIn, Facebook, etc.)](https://bluepic.io/help/campaigns/platform-integrations): Connect platforms like LinkedIn and Facebook so users can publish their finished designs. ### Account management - [Account management](https://bluepic.io/help/account-management): Manage credits, template limits, your team, and billing. - [Credits](https://bluepic.io/help/account-management/credits): Understand what credits are, what consumes them, and how to track your usage. - [Template limits](https://bluepic.io/help/account-management/template-limits): See how many template slots your plan includes, what counts against them, and what happens when you reach the limit. - [Teams](https://bluepic.io/help/account-management/teams): Invite teammates, manage roles, and share templates across your team. - [Billing](https://bluepic.io/help/account-management/billing): Manage your plan, payment method, invoices, and add-ons. ## Blog - [Blog](https://bluepic.io/blog): Update announcements and articles from the Bluepic team. - [Update Announcement July 26](https://bluepic.io/blog/update-announcements/update-announcement-july-26): 2026-07-02, Update announcements – We added the option to view and edit the Templates and Campaigns of your Team Members. - [Update Announcement June 26](https://bluepic.io/blog/update-announcements/update-announcement-june-26): 2026-06-26, Update announcements – Galleries are now Campaigns! Four campaign types for publishing Design Generators, plus direct posting to LinkedIn. ## Deutsch - [Startseite](https://bluepic.io/de): Was Bluepic ist: Brand-Templates werden zu narrensicheren Design-Generatoren, mit denen alle in Sekunden markenkonforme Designs erstellen. - [Bluepic Studio (Template-Baukasten)](https://bluepic.io/de/studio): Der browserbasierte Editor, in dem Design-Teams Templates bauen, Inputfelder verbinden und Design-Generatoren veröffentlichen. - [Kampagnen-Kits](https://bluepic.io/de/campaigns): Mehrere Design-Generatoren zu einem Toolkit für Partner, Mitglieder und Unterstützer bündeln. - [Website-Widgets](https://bluepic.io/de/website-widget): Einen Design-Generator per Code-Snippet oder iFrame auf jeder Website einbinden. - [Sharepic-Generator](https://bluepic.io/de/sharepic-generator): Eigene Sharepic-Generatoren, mit denen eine Community professionelle, markenkonforme Social-Media-Grafiken erstellt. - [Preise](https://bluepic.io/de/pricing): Pläne und Preise (jährlich, EUR, zzgl. MwSt.), Credits, Template-Limits und die Feature-Vergleichstabelle. - [Messen & Events](https://bluepic.io/de/trade-fairs-and-events): Design-Generatoren für Speaker, Aussteller und Besucher: Event-Promotion durch die eigenen Stakeholder. - [Hochschulen](https://bluepic.io/de/universities): Ein einheitliches Design-Toolkit für Fachbereiche und Teams an Bildungseinrichtungen. - [Einzelhandel](https://bluepic.io/de/retail): Alle Mitarbeitenden gestalten im Corporate Design, mit On-Brand-Garantie. - [Kostenloser Design-Generator](https://bluepic.io/de/free-design-generator): Eigenen Design-Generator mit zwei Klicks erstellen, ohne Abo und Registrierung. - [Kostenloser Social-Media-Grafik-Generator für Events](https://bluepic.io/de/free-event-social-media-graphic-generator): Personalisierte Event-Grafiken für LinkedIn, Instagram und X in Sekunden, kostenlos und ohne Registrierung. - [Kostenloser Profilbild-Generator](https://bluepic.io/de/free-profile-picture-generator): Profilbilder mit Event-Claim, als PNG herunterladbar, ohne Registrierung. - [Bluepic für AI-Agenten](https://bluepic.io/de/ai-info): Maschinenlesbares Evaluationskit: Produkt, Features, Preise, Sicherheit, Integrationen, Kunden, Positionierung — als HTML, Markdown und JSON. - [Hilfe-Center](https://bluepic.io/de/help): Anleitungen und Antworten rund um Bluepic Studio. - [Blog](https://bluepic.io/de/blog): Update-Ankündigungen und Artikel des Bluepic-Teams. ## Optional - [Imprint](https://bluepic.io/imprint): Legal information and company details (FellowBlue GmbH, Cologne). - [Privacy Policy](https://bluepic.io/privacy): How Bluepic handles personal data. - [Terms of Service](https://bluepic.io/terms-of-service): Terms for using Bluepic. - [llms-full.txt](https://bluepic.io/llms-full.txt): All help articles and blog posts as one Markdown document, English and German. - [Sitemap](https://bluepic.io/sitemap.xml): All indexable URLs incl. German variants.