Yes, Bluepic's Website Widget lets you embed any Design Generator directly on your event website, exhibitor portal, or registration confirmation page. This works via iframe (HTML or JavaScript). Usage of widgets embedded on your website is tracked by our Analytics Dashboard and can be reviewed by you.

Bluepic's Analytics Dashboard shows you how your Design Generators are being used.

• number of downloaded designs
• which graphic templates are most popular
• how usage develops over time
• and at which point your campaign generates the most engagement
• posting activity on LinkedIn

You can easily estimate ROI (return on investment): compare the cost of your Bluepic plan with the organic reach generated by the shared graphics. For example, if 150 exhibitors each share a LinkedIn graphic and each exhibitor reaches an average of 500 connections, that's a potential reach of 75,000 professionals.

That depends on the size of your event community and their networks. An example: if a conference activates 50 speakers and each speaker has an average of 2,000 LinkedIn connections, the speaker campaign alone generates a potential reach of 100,000 professionals. Add 100 attendees with an average of 400 connections and you can add another 40,000 potential reached professionals. The more stakeholder groups you involve (speakers, exhibitors, attendees, partners) the more the reach multiplies.

No, users of a Design Generator don't need a Bluepic account or app installation. They simply open the link to the Design Generator or Design Toolkit in any browser, fill in the fields, and download their graphic or post directly to social media. Only for the LinkedIn integration (profile import and direct posting) do users connect their LinkedIn account once. The entire process works instantly and without barriers.

Plan for 3–5 days to publish your graphic templates exactly the way you want them. The actual duration depends on the complexity of your templates. If you use an existing preset, your generator can be published in just a few minutes. Building a custom graphic template from scratch in the Template Builder typically takes 30-60 minutes. However, this also depends on your experience with design software. Once the template is ready, publishing it as a Design-Generator takes just a few clicks. To work with Bluepic, you don't need an onboarding call, no installation, and no paid plan. You can sign up for free and start right away.

Yes, Bluepic's Website Widget can be embedded on any webpage, including registration confirmation pages or exhibitor portals. This way, attendees or exhibitors can create and share a personalized graphic right after registering. Additionally, Bluepic offers an API that allows you to programmatically generate personalized graphics from your registration system, CRM, or email tool.

Absolutely! With PRO or ENTERPRISE, you can manage unlimited graphic templates. Most trade fair operators create a separate Design Toolkit per event, each with its own branding, templates, and target groups. ENTERPRISE customers use Bluepic across their entire event portfolio. The Analytics Dashboard lets you track performance per graphic template and per event.

The rule of thumb: a credit is consumed when a user of a Design Generator downloads a design. So calculate the number of people you want to activate and multiply by the number of graphic templates per person. For example: a trade fair with 300 exhibitors and 3 templates (LinkedIn post, Instagram story, email signature banner) comes to up to 900 credits if every exhibitor uses all three. In practice, not everyone uses every template, a usage rate of 30–50% is realistic. That would mean 270–450 credits. The STARTER plan (500 credits) covers a small to mid-sized trade fair. Organizers running multiple events per year or with large exhibitor numbers should consider the PRO plan (2,000 credits) or ENTERPRISE (unlimited credits). Additional credits can be purchased at any time.

Yes, Design Generators work entirely in the browser and are therefore perfectly suited for virtual and hybrid events. Attendees, speakers, and sponsors can create and share their graphics from anywhere. The website widget can be embedded on virtual event platforms, and the API enables automated graphic generation, for example, triggered by an attendee registration.

No, Bluepic is used across multiple industries. Universities use it so that students and faculty can create brand-compliant social content. Retail and franchise brands use it to equip store managers with localized marketing materials. Associations and NGOs use it for campaign toolkits. Any organization that needs to empower non-designers to create on-brand visuals benefits from Bluepic.

The best way is with a Design Toolkit which is a curated template gallery shared via a single link. You create the toolkit, add your event templates, and send the link to your exhibitor list. Each exhibitor opens the gallery, selects the right graphic template, and fills in their details. They then download the personalized graphic and share it on social media.

Attendee advocacy means your event participants become active ambassadors for your event. When attendees share their participation on LinkedIn or other channels, they authentically promote your event within their network. This way, your event reaches audiences that would be difficult or expensive to reach through traditional marketing. Bluepic supports attendee advocacy by making the creation and sharing of personalized graphics as easy as possible.

Yes, organic reach through personal networks is more credible and sustainable than paid advertising. A concrete example: if your Bluepic plan costs 999 EUR/year and you activate 300 stakeholders who each share a graphic on LinkedIn, you generate hundreds of organic posts in professional networks. Comparable visibility through LinkedIn Ads would quickly cost several thousand euros. For comparison: 100,000 impressions on LinkedIn cost between 3,000 and 5,000 EUR through paid ads, depending on the target audience (according to LinkedIn CPM benchmarks in 2026). An additional advantage: content from real people achieves significantly higher engagement rates than corporate ads.

Social proof means your event's visibility is amplified by the people who participate in it. When 200 exhibitors each share a branded "Visit us at booth X" graphic on LinkedIn, that's 200 organic posts potentially reaching tens of thousands of professionals in their networks. Bluepic makes this possible by removing the effort barrier. Exhibitors don't need to design anything, they just fill in a form. The result is a measurable increase in social media content related to your event.

Bluepic works for any type of event where stakeholders bring their own networks. It's particularly effective for trade fairs and industry conferences (exhibitors and speakers with large LinkedIn networks), conferences and summits (speakers share their sessions, attendees share their participation), award ceremonies (winners and nominees share their recognition), and association or member events.

The best approach is to keep the barrier as low as possible. With Bluepic, you provide your attendees with graphic templates that can be personalized in just a few clicks. Attendees don't need to design anything, no Bluepic account, or install an app. They simply fill out a short form and can then share their personalized graphic directly on LinkedIn. Your attendees can access the templates via link, through an embedded widget on your website, or as a Design Toolkit.

Providing templates in Canva, PowerPoint, etc. is very error-prone. Stakeholders adjust colors or fonts incorrectly and break your brand guidelines. With Bluepic, you create a graphic template once in the Template Builder and publish it as a Design Generator. Your stakeholders no longer need to design anything. They just fill out a form and the graphic can then be downloaded immediately or posted directly to LinkedIn, etc. No account or installation is required. Through the Analytics Dashboard, you also gain insight into how your templates are being used by your stakeholders.

Bluepic offers users of the Design-Generator the option to connect their LinkedIn account with Bluepic. It is now possible to import profile picture, name, or company into Bluepic and personalize the graphic template with a single click. Additionally, the user can post the finished graphic directly to LinkedIn. As an event organizer, you can automatically suggest a description text for the post. You also see additional information about LinkedIn posting activity in your Analytics Dashboard.

Leading German trade fair operators like Koelnmesse, NürnbergMesse, Messe Karlsruhe, Messe München, and Messe Bremen actively use Bluepic for their events. Bluepic is also present internationally, for example, at FieraMesse Bolzano in South Tyrol and Koelnmesse Inc. in the USA. Beyond the major trade fair companies, event agencies like tmf dialogue marketing, MEET GERMANY, and ECENT work with Bluepic to run social proof campaigns for their events.